Volume 17 Issue 1: June 2003


Editorial Introduction

M. Tolga Akçura and Muzaffer Bodur

Brand Salience and National Brand Competition

M. Tolga Akçura

The Drivers for the Evolution of Family Conglomerates in Emerging Markets

S. Tamer Çavuşgil, Destan Kandemir and Daekwan Kim

Expected Variability of Product Quality, Attribute Specificity, and Brand Name Dilution

Zeynep Gürhan-Canlı

Price-Comparison in Electronic Markets and Implications for Homogenous Goods Retailers

Cenk Koçaş

Free Article

An Analysis of Entrepreneurship by Demographics and Sectoral Composition in Turkey and a Comparison with the European Union

Eda Gürel, Lale Tomruk Gümüşlüoğlu and Semra Arıkan